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A blog on the art & science of creative action.

Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

Hit Your Idea Quota

I've been thinking more about the tendency I've observed, of folks prematurely declaring victory when it comes to divergent thinking. One simple but effective tactic is to hold oneself to an idea quota. A somewhat-arbitrary quantity target that forces you to keep going, even after you think you've gotten the right answer…

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Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

Edison's Thinking Chair

I've been thinking more about the challenge of "escaping the tyranny of reason," and was delighted to come across an example of a noteworthy innovator. Thomas Edison was credited with over 1,000 patents and is widely viewed as one of the most influential inventors of the last century. Twyla Tharp recounts an amazing anecdote about his idea generation process in "The Creative Habit"…

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Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

The Purpose is Provocation

When seeking to generate ideas, the implicit desire to settle upon the right answer, or the best answer, as quickly as possible is incredibly powerful. In design, we often encourage folks to deliberately separate the task of idea generation from the process of idea evaluation, to protect themselves from critical thinking or from presumptuously settling on a sub-optimal idea too quickly…

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Jeremy Utley Jeremy Utley

The Inspiration Discipline

When I was in business school, my wife studied fashion design at FIDM in San Francisco. While I was working spreadsheets and powerpoint, she was making patterns and building "inspo boards." I had no idea what they were for…

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Creativity, Curiosity Jeremy Utley Creativity, Curiosity Jeremy Utley

Gathering firewood

Someone tipped me off to David Lynch's "Catching the Big Fish," which deconstructs his creative process in a series of somewhat-chronologically-ordered vignettes and reflections. I'm glad they did - if only because it's an easy book to "get under your belt," so to speak. Lots of interesting tidbits for fans of his films, too, I'm sure (admission: I've never seen one)…

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