Most teams think they need more AI training. What they actually need is a loop: a reason to share, experiment, and learn in public. Here’s how to build that culture—one commitment at a time.

When organizations think about AI transformation, they immediately focus on technical roles: data scientists, developers, prompt engineers. But what if the most important AI role in your organization requires zero technical expertise?

Gavin Guidry, Creative Director at R/GA, says, “If my experience has taught me one thing, it’s this: to get the results clients are looking for, they need to forget about cultural relevance, and focus on community relevance.”