
Methods of the Masters
A blog on the art & science of creative action.
Innovation Doesn't Have to be Hard (I Just Watched AI Turn Torture Into Play)
Last week, I ran an innovation workshop for the thousandth time. But this time felt different. Every time I noticed that familiar moment where teams hit cognitive quicksand—where I'd normally say "this is the hard part, push through it"—something clicked. This is exactly when AI should step in.
Brainstorming Alone? Here’s the Best Method
Last week, I found myself in the bizarre position of attending a conference for YouTube creators. Talk about a fish out of water. Even though I didn't "belong" there, it sparked a bunch of fresh connections and insights... which is exactly the point of this post.
Can AI make brainstorming less mind-numbing?
Financial Times Opinion Piece featuring our AI research:
”Generative tech is improving work — but employees need to be as smart as their new assistants”
Reach Beyond Yourself
The most popular post in my Stanford Slack channel illustrates a profound source of creative wisdom: “Would anyone be interested in staying after class tomorrow to brainstorm experiments?”
Don’t Quit Diverging
Most folks want to stop diverging as quickly as possible. As soon as a reasonably good idea comes up, there's a collective sigh of relief which says, "Whew! We did it! Mission accomplished!" …